:root{--ink:#0C0B09;--yellow:#FFE74F;--gold:#C9A969;--muted:#625D50;--paper:#FFF8C9}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:32px}body{margin:0;background:white;color:var(--ink);font-family:Geist,Arial,sans-serif;-webkit-font-smoothing:antialiased}a{color:inherit;text-underline-offset:5px;text-decoration-color:var(--gold)}button,input{font:inherit}button,a,input{touch-action:manipulation}:focus-visible{outline:3px solid var(--ink);outline-offset:4px}.skip{position:absolute;left:16px;top:-100px;background:var(--yellow);padding:16px;z-index:10}.skip:focus{top:8px}.topbar{min-height:68px;padding:20px 32px;display:flex;align-items:center;justify-content:space-between;gap:24px;border-bottom:1px solid #eceae3;font-size:13px;color:var(--muted)}.brand{display:flex;align-items:center;gap:10px;color:var(--ink);font-size:15px;font-weight:500;text-decoration:none}.brand img{height:27px;width:25px}.optin-wrap{max-width:1200px;margin:auto;padding:72px 32px 80px}.optin-grid{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,.85fr);grid-template-areas:'pitch form' 'sample form';gap:48px 80px}.pitch{grid-area:pitch}.eyebrow{font-size:12px;letter-spacing:.1em;text-transform:uppercase;margin:0 0 24px;display:inline-block;border-bottom:2px solid var(--gold);padding-bottom:8px}.guide-title{font-size:17px;font-weight:500;margin:0 0 16px}h1{font-size:clamp(42px,4.8vw,64px);line-height:1.035;letter-spacing:-.055em;font-weight:600;margin:0 0 26px}.intro{font-size:19px;line-height:1.55;letter-spacing:-.015em;margin:0 0 28px}.benefits{padding:0;list-style:none;font-size:16px;line-height:1.5;margin:0 0 28px}.benefits li{padding-left:26px;position:relative;margin:12px 0}.benefits li:before{content:'✓';position:absolute;left:0;color:#746030}.byline{font-size:13px;color:var(--muted);margin:0}.form-panel{grid-area:form;align-self:start;position:sticky;top:32px;margin-top:24px}.form-inner{background:var(--paper);border:1px solid #E9D98A;border-top:8px solid var(--gold);padding:36px 32px 28px;position:relative}.hand-note{font-family:'Caveat',cursive;font-size:27px;line-height:1.15;letter-spacing:0;transform:rotate(-2deg);margin:0 0 30px;padding-bottom:12px;border-bottom:1px solid rgba(201,169,105,.55);color:#68532a}.form-panel h2{font-size:31px;line-height:1.13;letter-spacing:-.035em;margin:0 0 28px;font-weight:500}.field{margin-top:22px}label{display:block;font-size:13px;font-weight:500;margin-bottom:9px}input{width:100%;height:56px;border:1px solid #9e9580;border-radius:0;padding:12px 14px;background:#fffef8;color:var(--ink);font-size:17px}.primary{display:flex;justify-content:space-between;align-items:center;gap:14px;width:100%;min-height:62px;padding:17px 18px;border:1px solid var(--ink);border-radius:0;background:var(--ink);color:white;font-size:16px;font-weight:500;line-height:1.4;text-align:left;margin:26px 0 18px;cursor:pointer}.primary span{font-size:24px}.primary:hover{background:#2c2a24}.primary:disabled{opacity:.65;cursor:wait}.note{font-size:13px;line-height:1.5;color:#514b3e;margin:14px 0 0}.privacy{font-size:12px}.error{font-size:14px;line-height:1.4;padding:12px 0;border-bottom:2px solid var(--ink)}[hidden]{display:none!important}.sample{grid-area:sample;background:#fffdf4;border:1px solid #E9D98A;padding:26px 32px 24px;position:relative;margin-top:8px}.sample:before{content:'';position:absolute;top:-6px;left:24px;right:-7px;bottom:7px;border:1px solid #eee7ce;z-index:-1;transform:rotate(1.2deg)}.sample-header{border-bottom:1px solid #C9A969;padding-bottom:18px;margin-bottom:24px}.sample-header span{font-family:'Caveat',cursive;font-size:25px;color:#6B5A2A}.sample h2{font-size:23px;font-weight:500;letter-spacing:-.03em;margin:8px 0 0}.sample figure{margin:0}.sample img{width:100%;max-width:350px;height:auto;display:block;margin:0 auto 24px}.sample figcaption{font-size:13px;line-height:1.5;color:var(--muted)}.inside{border-top:1px solid var(--gold);margin-top:72px;padding-top:36px}.inside h2{font-size:30px;letter-spacing:-.03em;margin:0 0 32px;font-weight:500}.inside ol{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:40px;list-style:none;counter-reset:chapter;padding:0;margin:0 0 32px}.inside li{counter-increment:chapter}.inside li:before{content:'0' counter(chapter);font-size:13px;color:#80672e;display:block;margin-bottom:18px}.inside h3{font-size:22px;font-weight:500;letter-spacing:-.025em;line-height:1.2;margin:0 0 12px}.inside p{font-size:16px;line-height:1.5;margin:0;color:var(--muted)}.text-cta{display:inline-block;font-size:16px;min-height:44px;padding:12px 0}footer{max-width:1200px;margin:auto;padding:24px 32px 36px;border-top:1px solid #eceae3;color:var(--muted);font-size:12px}
@media(max-width:900px){.optin-grid{gap:40px}.form-inner{padding:28px 24px}.optin-wrap{padding-top:48px}.form-panel h2{font-size:28px}}
@media(max-width:720px){.topbar{padding:18px 24px}.topbar>span{display:none}.optin-wrap{padding:40px 24px 48px}.optin-grid{grid-template-columns:minmax(0,1fr);grid-template-areas:'pitch' 'form' 'sample';gap:32px}h1{font-size:clamp(40px,10.6vw,60px)}.intro{font-size:18px}.eyebrow{margin-bottom:20px}.benefits{font-size:16px}.form-panel{position:static;margin-top:0}.form-inner{padding:28px 24px}.hand-note{font-size:27px}.sample{padding:24px 18px}.inside{margin-top:48px;padding-top:28px}.inside ol{grid-template-columns:1fr;gap:28px}.inside li{border-top:1px solid #e5dfce;padding-top:22px}.inside li:before{margin-bottom:10px}footer{padding:24px}.sample img{max-width:350px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}

.sample-media{display:flex;align-items:start;gap:12px}.sample-media img{min-width:0}.sample[data-kind="accounts"] .sample-media img{width:calc(50% - 6px);border:1px solid #eee}.sample[data-kind="hooks"] .sample-media img{max-width:300px}.example-heading{font-size:20px;font-weight:500;line-height:1.3;letter-spacing:-.025em;margin:0 0 14px}.example-notes{padding-left:20px;margin:0 0 22px;font-size:14px;line-height:1.5}.example-notes li{margin:8px 0}.sample[data-kind="accounts"] .example-notes{list-style:none;padding:0;display:grid;grid-template-columns:1fr 1fr;gap:12px;font-size:12px;overflow-wrap:anywhere}